Success in Rethinking How to Deliver a Service
Eight19 is a company that combines mobile phone technology and solar technology. Eight19 takes its name from the time it takes sunlight to reach the earth – eight minutes and nineteen seconds.
Below, Simon Bransfield-Garth, the CEO of Eight19, describes their service:
Combining mobile phone technology and solar technology allows us to create what we call “pay-as-you-go solar.” So just in the same way as you buy a scratch-card for your mobile phone every so often, you buy a scratch-card which enables your solar power to work for a period of time – for example a week or month, whatever it may be. (Click on the title to read the whole interview)
Samuel used to light his home with a single kerosene lamp, which filled the rooms with smoke and poor-quality light and cost $3 a week. With his low income, Samuel could support his family, but he wasn’t able to make long-term investments in other systems to light his home. That is, until he became the first person in the world to use the IndiGo pay-as-you-go solar energy system. Samuel purchased the system for an affordable $10 and now activates it automatically with a $1 scratch-card each week. Through IndiGo, Samuel’s small home now has two bright lights providing eight hours of light each evening, which enables the kids to study in the living room whilst Mary prepares food in the kitchen. Instead of spending $0.20 to charge each of their three mobile phones at one of the many local kiosks he simply charges them at home, saving $1.50 per week in the process.